Tofupost

I haven’t updated my blog in so long, there’s a prompt at the top of my WordPress dashboard advising me to update the script/software to WordPress 4.0. That’s how long I haven’t updated my blog. It’s a good thing I didn’t invest in a ThemeForest theme like I had originally wanted to way back earlier this year because wouldn’t that have been a waste of $50.

Anyhow, I’m blogging today to plug a new blog I started – I know, I know, a new blog?! When I haven’t updated this one in months?! This one is different. (“That’s what they all say.”) This one is a news blog that I started at the end of September because I realized that there is a niche in the English-speaking K-Pop world that needs to be filled, and I am the person to do it.

The news blog is called Tofupost, an entertainment website written by fans for fans to update the general English-speaking K-Pop fandom about Korea-related artists working in the Chinese entertainment industry.

Having been a fan of SM Entertainment soloist Zhang Liyin for several years now, I’ve always felt frustrated that there was a lack of media coverage for her promotional activities. This year, when she finally had regular activities again, I felt even more frustrated that these K-Pop websites (such as Koreaboo, Soompi, and allkpop) didn’t write articles for her unless she was promoting alongside the more popular artists at her label. I also wanted a site where I could practise my writing and translating skills. I was able to practise my Chinese translating skills from time to time at the Zhang Liyin fansite I managed, but it wasn’t enough for me. After writing business reports for almost seven years, I could barely write a decent newspaper article. I was the editor-in-chief of my high school newspaper once upon a time, my writing skills used to be stellar until I wrote all the creative writing skills out of my brain.

More importantly, I knew for a fact that I could set up a website and its respective social media channels fairly quickly. Whereas some K-Pop fans have little to no skills in design, coding, and social media, I am well-versed in all three areas. My writing skills might not win me a literary award, but I have won awards for my digital marketing work. I was steps ahead of anybody in the K-Pop community who wanted to launch a site like this but couldn’t.

So over the summer, while this idea of starting a news blog marinated inside my head, I tried to think up of a decent name to call it. I knew that it had to be short, it had to catchy, and it had to refer to both Korea and China. For a while I thought of merging the two countries’ names together, but “Chinrean” or “Kornese” just don’t make sense. It wasn’t until mid-September that the name “Tofupost” popped into my head. It was perfect. “Tofu” is a common ingredient in East Asian foods, while “post” would remind people that it was a news blog site.

Since launching the website early October, I’ve managed to recruit a few other fans who are interested in promoting their artists’ Chinese activities to K-Pop audiences. It’s not just me who feels frustrated that media outlets don’t talk about these niche artists! Hoorah!

The site is still in its early stages, but I am so thankful that there are people out there who believe in Tofupost and its mission to promote Korean artists working in China. Hopefully, several months down the road, I’ll be able to monetize the blog and see it have over 100 returning visitors per day.

Wish me luck!

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