Tofupost

I haven’t updated my blog in so long, there’s a prompt at the top of my WordPress dashboard advising me to update the script/software to WordPress 4.0. That’s how long I haven’t updated my blog. It’s a good thing I didn’t invest in a ThemeForest theme like I had originally wanted to way back earlier this year because wouldn’t that have been a waste of $50.

Anyhow, I’m blogging today to plug a new blog I started – I know, I know, a new blog?! When I haven’t updated this one in months?! This one is different. (“That’s what they all say.”) This one is a news blog that I started at the end of September because I realized that there is a niche in the English-speaking K-Pop world that needs to be filled, and I am the person to do it.

The news blog is called Tofupost, an entertainment website written by fans for fans to update the general English-speaking K-Pop fandom about Korea-related artists working in the Chinese entertainment industry.

Having been a fan of SM Entertainment soloist Zhang Liyin for several years now, I’ve always felt frustrated that there was a lack of media coverage for her promotional activities. This year, when she finally had regular activities again, I felt even more frustrated that these K-Pop websites (such as Koreaboo, Soompi, and allkpop) didn’t write articles for her unless she was promoting alongside the more popular artists at her label. I also wanted a site where I could practise my writing and translating skills. I was able to practise my Chinese translating skills from time to time at the Zhang Liyin fansite I managed, but it wasn’t enough for me. After writing business reports for almost seven years, I could barely write a decent newspaper article. I was the editor-in-chief of my high school newspaper once upon a time, my writing skills used to be stellar until I wrote all the creative writing skills out of my brain.

More importantly, I knew for a fact that I could set up a website and its respective social media channels fairly quickly. Whereas some K-Pop fans have little to no skills in design, coding, and social media, I am well-versed in all three areas. My writing skills might not win me a literary award, but I have won awards for my digital marketing work. I was steps ahead of anybody in the K-Pop community who wanted to launch a site like this but couldn’t.

So over the summer, while this idea of starting a news blog marinated inside my head, I tried to think up of a decent name to call it. I knew that it had to be short, it had to catchy, and it had to refer to both Korea and China. For a while I thought of merging the two countries’ names together, but “Chinrean” or “Kornese” just don’t make sense. It wasn’t until mid-September that the name “Tofupost” popped into my head. It was perfect. “Tofu” is a common ingredient in East Asian foods, while “post” would remind people that it was a news blog site.

Since launching the website early October, I’ve managed to recruit a few other fans who are interested in promoting their artists’ Chinese activities to K-Pop audiences. It’s not just me who feels frustrated that media outlets don’t talk about these niche artists! Hoorah!

The site is still in its early stages, but I am so thankful that there are people out there who believe in Tofupost and its mission to promote Korean artists working in China. Hopefully, several months down the road, I’ll be able to monetize the blog and see it have over 100 returning visitors per day.

Wish me luck!

Related Posts

Instagram

  • Took a walk through the City of London and came across this beautiful plaza. So pretty. Love love love the floor tiling. πŸ‡¬πŸ‡§
  • I am so terrible at sharing my travel photos on Instagram. πŸ™ˆ I'm trying to stagger them throughout the year because I know that it'll be difficult to go back to some of these places... So fyi, most of these photos will be throwbacks!

This was one of two K-Pop related things I did in Korea over the winter break. I'm not much of a K-Pop fan anymore – who has the energy to keep up with 17-year-old pop stars anymore?! – but I couldn't resist visiting this building since so much of my teenage years was spent obsessing over this company. (Damn you, @smtown, for wasting away @zhangliyin0228's youth.) It was also a good location to meet @_starwish for the first time. We first met over our appreciation of #ZhangLiyin!

Funny story about arriving at this building though... There was a huge line in front of the building before it opened. Me being me – someone now living in London, UK, and thus who Iikes a good line – I queued up, thinking that it was the line to enter the building... Nooope! It was a line to buy photo cards. πŸ˜‚ When I reached the shop upstairs and realized that I had wasted like, 40 minutes in line to buy photo cards of artists that I no longer care about, I let out this really dry dark laugh that probably everyone in the shop heard... πŸ˜‚ Can't help myself. My bitterness towards SM extends to their stupid photo card shop that doesn't even offer a single photo card for the #CSJH #CSJHTheGrace members. The staff member downstairs had said that /all/ artists were included. That was a total lie. πŸ˜‘
  • Accidentally walked into the @bloomberg office building over the weekend. Managed to snap this photo of their main lobby before I found my way out. Stunning architectural design.
  • Streets of Madrid on a January afternoon. πŸ‡ͺπŸ‡Έ #Throwback
  • Two good-looking and well-dressed British dudes took this photo for me. I was in the middle of doing a jumping pose in front of the stadium, so that's why I'm in that awkward pose. πŸ€ΈπŸ»β€β™€οΈπŸ˜‚ The jump pose photos ended up being super messy though because I couldn't keep my scarves down, so this photo will be the only photo I'll be sharing from this series. πŸ˜…

Also, first time seeing @realmadrid play in person!! What a dream. (More photos to come later!)
  • This looks like the most unappetizing dish of food ever, but it's got an amusing story behind it. (Well, I think it's amusing anyway.) So I'm a solo East Asian female traveller, right? Imagine me walking into a Spanish tapas pub of sorts by myself, not knowing a lick of Spanish and trying to understand how this pub works. (It was highly recommended on @foursquare.) ⁣
⁣
I stood at the bar for like, 10 minutes trying to get the attention of one of the bartenders, but he just continued to look over my head. It was packed in this pub – at least two groups of #RealMadrid fans hanging around, decked out in full gear! – so what with busy bartenders and waiters, no one gave a two-shits about this East Asian girl standing and looking helplessly at the bar. Fair enough.⁣
⁣
Finally though, I managed to get the bartender's attention and ordered a mojito. (Also recommended on @foursquare.) The bartender yells at his co-bartender buddy, and I apparently have to wait some more for this mojito to arrive. After a bit, I'm tired of standing around, and walks over to his buddy's side of the bar and looks at him expectantly.⁣
⁣
This guy is cuuute. The top half of his face reminds me of @oscar_emboaba – the eyebrows, the eyes, the hair. But he still takes ages to give me this damn mojito and the free plate of tapas that comes with it. The whole meal cost only €6, but I still want my food, thanks.⁣
⁣
Anyways, after what must've been 15 minutes since walking through the door of this tapas pub, I'm finally served my food and drink. The mojito turns out to be way bigger than the #Foursquare tips said; it's about maybe 3 to 5 times the size of a normal glass of mojito in London or Toronto. The free tapas were decent, but nothing to shout about.⁣
⁣
While I was eating and drinking though, I had to entertain myself with either my phone or the hustle bustle of the venue. That meant a lot of people watching. A lot of people watching that included the groups of local Real Madrid fans – figured that  I should leave for the stadium relatively the same time as they do – and the cute bartender.⁣
⁣
(Continued below...)